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Archive - Archive 2004 - July 2013

Gender and media audience survey-Do you like the news you get? |27 May 2005

Officials from the social development division in the department of social services will be visiting households chosen at random in these three regions of Mahe on those three days.

During the exercise members of the households visited will be asked some simple questions mainly about their news preferences in the various media and why they have such preferences and what impact the news have on them as men and women.

The survey which is simultaneously being carried out in six other Southern African Development Community (SADC) countries namely Angola, Lesotho, Malawi, Mozambique, Tanzania and Zimbabwe is being organised  by Gender Links, a Southern African Gender and Media organisation which promotes equality between men and women in and throughout the media in collaboration with  the department of  social  services and GEM Plus the local association of media practitioners.

Ms Tania Labiche a research officer at the social development division said that the aim of such a survey is to find out what kind of news men and women prefer and why, and also if the public is really getting the kind of news they want to hear and what they would like to see more and less in the news.

She pointed out that very often journalists and  editors from the various media  always say that they give the audience the news they like and want to hear and that this survey will reveal if that is really the case.

The findings of the survey are expected to be released at the end of the year.

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