STB partners with eco-cosmetic brand for joint promotion |05 August 2006

Origins is a skin care range that was launched in Europe two years ago, whose products use aromatic plants and natural substances from the earth and sea, based on alternative healing traditions from different cultures.
STB identified Origins as a product that could be affiliated with Seychelles as a destination brand, and initiated discussions to begin launching consumer brand alliance activities.
“The Origins concept of producing environment-oriented and eco-friendly products is one that really reflects the destination brand of Seychelles,” said Nathalie Savy, STB marketing manager for the UK.

The first such project kicked off last month, with Origins launching a new product line in the UK that includes a one-month campaign featuring a competition for purchasers of the new products to win a one-week holiday for two at the Paradise Sun on Praslin. The competition is also receiving support from Air Seychelles and Stylish Resorts.

Seychelles will receive coverage in more than 47 retail stores including Selfridges, as well as exclusive Origins outlets across the United Kingdom.

Website ads, in-store collateral materials, consumer show cards, store window displays and an advertising campaign in the Evening Standard will feature Seychelles landscapes and beaches to entice consumers to buy the products while creating an interest in the destination.

Origins will also conduct its own PR evenings and events around the new product, again providing Seychelles with extensive opportunities to increase brand awareness to various categories of British consumer groups.

“STB has to think creatively when challenged with limited marketing funds,” Ms Savy said. “Brand alliance campaigns like this one enable Seychelles to receive coverage worth thousands of pounds.”

The joint campaign with Origins won’t end with 2006 – STB has established a long-term strategy so that Seychelles may also be tied in with its next product range “A Perfect World,” to be launched in January 2007 for nationwide distribution in outlets such as John Lewis, Harrods, House of Fraser and Debenhams.