STB appoints Blue Square Consultants as India representative


21-June-2013

One of the leading representation companies in India, BSC will conceptualise, implement and promote marketing strategies for Seychelles there.

Commenting on the appointment STB chief executive Elsia Grandcourt said: “India is turning into a strong outbound market in the world and is also an emerging source market for us. We are excited to enter this dynamic market and look forward to welcoming Indians to our country.”
She added that “with more visibility in the Indian market, we are confident that Seychelles will be considered as an exotic destination to travel to as Indians continue to look for new exciting destinations”.

Blue Square Consultants’ business development head Lubaina Sheerazi said: “We are very thrilled to represent Seychelles on the Indian market. With visa on arrival for Indians, we foresee Seychelles as a destination that appeals to newly-weds, experiential, luxury and adventure seeking travellers.”

Disclosing her marketing plans, she added that “our plans in India this year will be predominantly to get the trade allied onboard through road shows, taking part in trade fairs/exhibitions and conducting FAMs for travel trade and media to experience the destination first hand. We are confident of building a strong presence for Seychelles in the Indian market.”
Tourism and Culture Minister Alain St Ange said India remains a target market for the Seychelles tourism industry.

"We have a long relationship with India. Before our airport was officially opened in 1972, it was the B.I. Shipping Lines of India that provided us with our regular service to the outside world.
 India knows Seychelles and the Indian travellers know that Seychelles remains their new destination. We can only but reassure would-be holiday makers from India that in Seychelles they will feel at home. Our very own Indian community is part and parcel of us and our food today has many an influence from India," Minister St Ange said.

Seychelles has 115 breathtakingly beautiful islands and enjoys a year-long warm, tropical climate. Seychelles is different from other holiday destinations as its gorgeous islands have distinct geography and character and one can easily island hop in Seychelles. The country also has two Unesco world heritage sites, world class hotels and resorts, golf courses including an award-winning golf course and it has a distinct mouth-watering cuisine.

Blue Square Consultants is a leading, niche destination representation and marketing communication management firm in India. BSC’s aim is to promote and develop the business of international travel products in India. Anchored in Mumbai, BSC provides 360º services customised to the clients’ needs.

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