Mason’s Travel awarded Local Label by Thomas Cook |23 August 2014

One of Seychelles’ top destination management companies (DMCs), Mason's Travel, has been awarded the Local Label by Thomas Cook for its Praslin/La Digue excursions.

Mason’s Travel is an inbound tour operator and affiliated partner of Thomas Cook.

Nicole St Ange, the Group Branding & Communications manager at Mason's Travel, said: “This is a great achievement for Seychelles and Mason’s Travel as it highlights Mason's Travel’s continuous effort in promoting the Seychelles local traditions and the great lengths Mason's Travel goes to for the protection of the Seychelles environment.”

Promoting the Seychelles local tradition and culture was a key point adopted at the mid-year marketing meeting organised recently by the Seychelles Tourism Board.  It was at that meeting that the island's Minister for Tourism and Culture Alain St Ange declared that tourism was now culture and experience and no longer just sun, sea and sand.

More of the island's hotels and resorts are now joining the call made by the minister to have Seychellois Creole cuisine served to visitors to music played by the island's musical bands.

The Local Label by Thomas Cook comes just days before the first edition of the Praslin Culinary and Arts Fiesta where effort is being made to see traditional cooking given more importance and where for the first time the kernel of the endemic coco-de-mer double nut will be served to visitors.

The coco-de-mer grows primarily on the island of Praslin and its dried kernel was being exported in large quantities to China.