Tourism board launches new blog |24 February 2017

As part of its ongoing drive to raise its profile across social media platforms and fill the all-important knowledge gap about the islands, the Seychelles Tourism Board (STB) has launched a new blog: www.seychellesdiary.com

The new blog is designed to engage with readers and drive tourism business to the destination.

“We are always looking for new ways to create interest about our islands,” explains the manager of the digital marketing section, Vahid Jacob.

“Blogging has become a very effective way of reaching our audience as it touches consumers at a very personal level, allowing us to impart knowledge about Seychelles and what it offers to tourists in a way that they can relate to, and also react to, by leaving comments on the blog,” he says.

The new Seychelles Diary blog presents a fresh, user-friendly interface with a category section for quick identification of the reader’s specific interests and a galley featuring enticing images of the destination.

Resources allow access to various downloads and tips while the latest tweets about Seychelles appear conveniently in a box along with all of the islands’ social media platforms.

Completing the comprehensive design of the landing page is information about visitor arrivals to the archipelago and also an archive section. Every week, a new article covering the many attributes of the destination will be posted to the blog.

“We are confident that this new addition to our social media arsenal, will become an important influencer when it comes to choosing a tourism destination,” adds Mr Jacob.