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STB attends Magna Grecia Roadshow |03 March 2017

 

In its drive to keep Seychelles relevant on the Italian market, the Seychelles Tourism Board (STB) took part in the Magna Grecia Roadshow, held in southern Italy in the cities of Lecce, Matera, Cosenza and Salerno.

Seychelles was represented by regional manager Monette Rose. The Italian representative of the Seychelles European Reservations Eric Zanconato was also present. They shared their knowledge on the destination and updated the agents on the new products available in the Seychelles’ tourism industry.

The aim was to bring together offer and demand in the tourism field and the turn-out was very satisfying.  Among the partners of the event were Air Arabia, Allianz Global Assistance, American Express, Chinasia Tour Operator, Volonline, presenting also packages on Seychelles and many more.

Promotional material and manuals were distributed and presentations of the destination were delivered to the agents in small groups and a lot of interest was shown.

“This roadshow touched the Southern part of Italy whereby there is an interested clientele especially for honeymooners. Clients are very interested in the two-centre holidays such as Dubai/Seychelles or Abu Dhabi/Seychelles, Seychelles/South Africa  among others,” said Miss Rose.

“Now that in Seychelles we have more and more Italian-speaking staff and guides in the tourism sector this makes it easier for the non-speaking English visitors to visit our country,” she added.

Magna Grecia was the name given by the Romans to the coastal areas of Southern Italy in the present-day regions of Campania, Apulia, Basilicata, Calabria and Sicily that were extensively populated by the Greek settlers.

Today this part of the peninsula is very popular for summer holidays, beautiful countryside and ancient villages and it has a great potential also in the outbound tourism sector, especially for high spenders and honeymooners.

 

 

 

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