‘Call of the islands … Seychelles another world’ STB running taxi advertising campaign in Berlin |17 March 2018

Seychelles might have ended another successful participation at the 2018 ITB Berlin travel trade show, but the islands’ amazing scenery keep turning heads in the German city.

The Seychelles Tourism Board (STB) is currently running a one-month taxi advertising campaign in Berlin.

The campaign designed by Cabvertising Europe, a company specialising in taxi advertising across the European continent, is being run throughout the month of March.

Some 65 taxis can be seen driving around sporting door cover images of the islands’ lush tropical vegetation, powder white beaches and clear azure waters.

With Berlin currently experiencing cold weather, the images of the Seychelles’ breathtaking features are sure to beckon holidaymakers dreaming of a tropical vacation spot.

The Minister for Tourism, Civil Aviation, Ports & Marine, Maurice Loustau-Lalanne, and the STB’s chief executive, Sherin Francis, joined by the director for Europe, Bernadette Willemin and director for Germany, Austria & Switzerland, Edith Hunzinger, recently had a first-hand impression of the taxi campaign.

This was during their time in Berlin attending the 2018 ITB travel trade show.

Taxi advertising is a modern form of outdoor advertising, which presents a unique opportunity to reach a wide variety of targeted audience.

The STB ran a similar campaign in Frankfurt in November 2016.