Positive signs of greater market share for Seychelles in South America


26-May-2012

 “Our marketing efforts are slowly paying off as we intensify our marketing activities in this part of the world for a greater market share for Seychelles from the Americas.  Our campaign has been well received both by the trade and consumers in general,” said David Germain, Seychelles’ tourism board director for Africa and the Americas.

Seychelles is being marketed and offered both as a honeymoon destination as well as a twin centre holiday option – ‘Africa & Seychelles’ and” Middle East & Seychelles’ – to the American travellers.

In a recent tourism trade seminar in Sao Paolo, Brazil, Mr Germain noted that Brazil holds great growth potential for Seychelles.

“The American market is going to become a core market for Seychelles,” he said. 
 
He remarked that accelerated growth is expected in the near future with new direct flights recently introduced by Emirates Airline and Qatar Airways from their hub in Dubai and Doha respectively  to Argentina and Brazil, and with South African Airways also flying to both countries from Johannesburg and the easy connections to Seychelles. Etihad Airways and Ethiopian Airline are both flying to North America and Seychelles respectively.

Mr Germain took part in the Brazilian Association of Tour Operators’ exhibition ‘Braztoa’, which took place in the Brazilian city of Sao Paolo from March 20-25, 2012. He was helped by Brazilian representation company Globalvisionaccess which is very much involved with Seychelles in Brazil and South America. Globalvisionaccess was led by owner and managing director Gisele Abrahao.

The Seychelles new Portuguese website ‘www.visiteseychelles.com’ was also launched during the event.

The Seychelles Tourism Board’s ongoing activities in The Americas for 2012 include a Brazilian fashion photo shoot in Seychelles this month, regular media and trade familiarisation tours, joint media and trade promotions, prominent trade industry events, trade shows and media events.

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