Top Mauritian PR firm opens office in Victoria


08-October-2012

Ms Allee-Mosaheb (left) talking to the press on Friday. On the right is Ms Gappy

Speaking at a press conference at the Wharf Hotel and Marina on Friday, the company’s managing director, Aisha Allee-Mosaheb, said this major milestone comes eight years after it was set up in Port Louis.

It has since handled PR and team crisis response for several top companies, including Phoenix Beer, Coca Cola, Visa Card, Accenture and the leisure Groupe Mont Loisir (GML).

She said that Blast Communications has often received requests for integrated communication solutions from clients in Seychelles.

“And on the other hand, we have attracted the interest of companies looking for professional communication services. We want to work with these companies and provide them with the experience we have gained over the years,” she said.

At the press conference, it was stated that Seychelles has evolved and grown into a fine international business centre, thanks to the conducive environment developed by the government and its people.

Ms Allee-Mosaheb declined to name her initial clients as negotiations are still ongoing.  She added that to better understand the culture and business needs, Blast Communications is having recourse to the expertise of Vidya Gappy, a Mauritian married to a Seychellois, who has worked in Mahe for some time, to oversee the company’s initial operations. She shall be managing partner in Victoria.

“With her rich experience in media and communication in Seychelles as well as in Mauritius, Vidya has a deep understanding of the cultural subtleties and will be the liaison between “Blast” in Mauritius and Seychelles.”

At the press conference, it was noted that the company deals with both government and private sector companies.

It was stated that recruitment of local staff for the Victoria office will be launched soon.

The agency has announced the creation of a network of PR agencies operating in the Indian Ocean islands. This network offers a full range of communication and public relations stills to private and public companies operating in these regions.

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