Seychelles trade partners to tap into Israeli market with trade, media campaign this week | 09 September 2019
The Seychelles Tourism Board and trade partners will this week try to conquer the Israeli market in a trade and media campaign in Tel Aviv, one of the most vibrant cities in the world.
The marketing campaign to take place on Wednesday September 11 is an initiative of the Seychelles Tourism Board (STB) in its efforts to bring the beauty and diversity of Seychelles as a holiday destination with its different services and holiday packages to Israeli clients.
Seychelles trade partners including the national airline, Air Seychelles, destination management companies (DMCs) and some hotels will be taking part in the event which will consist of press meetings and trade workshops for tour operators and travel agents.
Trade partners consisting of DMCS including Creole Travel Service, Mason's Travel and 7 Degrees South and hotel establishments namely Four Seasons Seychelles, Frégate Island Private, Avani Seychelles, The H Resort Beau Vallon Beach, Constance Hotels & Resorts and Raffles will be present to market their services.
During their stay, the delegation will also be conducting sales call and business-to-business meetings as part of their activities on the ground.
Speaking about the upcoming event in Israel, STB chief executive Sherin Francis mentioned that this new opportunity would help in opening the destination to this blooming market.
“Israel is not a new venture for Seychelles, we count about five to seven chartered flights from this specific part of the world annually. We are now consolidating our foundations in ensuring that the product is packaged in the most attractive way to increase its reach and motivate Israelis to have a unique travel experience, that is the Seychelles experience,” said Mrs Francis.
During her official marketing and media mission in Israel, Mrs Francis will be accompanied by Bernadette Willemin, regional director for Europe, and Monette Rose, director for Italy, Turkey, Greece and the Mediterranean.
The marketing campaign which follows the visit of the Seychelles Minister for Tourism, Civil Aviation, Ports and Marine Didier Dogley in Israel in February this year, aims at creating a platform for the tourism trade in the Mediterranean city in anticipation of the weekly flight scheduled by Air Seychelles as of November 2019.