STB strengthens its outreach in India with three-city roadshow | 12 October 2019
The Seychelles Tourism Board (STB) successfully conducted a three-city roadshow in the cities of Chennai in the state of Tamil Nadu, Ahmedabad in the State of Gujarat and the capital city of India, Delhi, from Monday September 16 to Friday September 20, 2019.
The key industry players from Seychelles including hotel partners and destination management companies (DMC) took part in the roadshow alongside the STB representatives. The team, consisting of Elsie Sinon, senior marketing executive from the STB headquarters, Shakambri Soni and Priya Ghag from the STB’s India office, connected with approximately 225 prominent Indian travel and tour operating companies to strengthen their outreach in India.
On the hotel accommodation services side Berjaya Hotels and Resorts, Cerf Island Resort, Four Seasons Seychelles, Hilton Resort & Spa, MAIA Luxury Resort & Spa, Savoy Resort & Spa, Coral Strand Smart Choice Hotel, JA Enchanted Island Resort and soon to open Club Med Seychelles were present at the roadshow.
Creole Travel Services, Mason’s Travel, Vision Voyages represented on the DMC side, Variety Cruises as a cruise operator and Air Seychelles, the national carrier, stood alongside the delegation as part of the Seychelles services experience.
The trade partners and travel agents were given the chance to network with the exhibitors to learn more about the destination including the diverse products and experiences the Seychelles offers during this interactive roadshow.
Mrs Sinon from the STB team mentioned her satisfaction to have had a successful event in India.
She emphasised that such events create a platform to help service providers in Seychelles and Indian tour operators, to connect and understand mutual needs so as to better design and deliver the Seychelles to all clients, particularly new-age travellers from India while retaining the growth momentum of Indian arrivals into the Seychelles.
Commenting on the event, Sherin Francis, STB’s chief executive, stated that the annual roadshow
in India is one of the marketing events that is extremely substantial for the destination.
“It gave us immense pleasure to see our Indian partners always eager to keep updated about the Seychelles. This roadshow was well attended and received a remarkable response from all three cities. India represents a substantial and vast market for Seychelles and these planned events help us to understand the current market dynamics and connect with the existing as well as potential Indian tour operators in Chennai, Ahmedabad and Delhi,” said Mrs Francis.
On her part Lubaina Sheerazi, STB representative in India, further added: “We are extremely pleased to have received positive and encouraging feedback from stakeholders about the format and quality of meetings conducted at the roadshow. Delhi and Ahmedabad have been among the top three markets for Seychelles and we wanted to revisit these cities to ensure quality engagement with all trade partners there. With our marketing strategies and efforts, we continue this engagement and reach out to more potential markets in the coming years.”
As part of its marketing strategy, each year STB plans to target newer cities in India through roadshows, workshops and selective meetings. STB encourages their partners to participate in the 2020 edition of the roadshow as India is an immensely significant market for the Seychelles.