Seychelles features at senior consumer trade fairs in Reunion | 22 June 2019
Seychelles was featured in Reunions’ 3rd senior trade fairs held in Reunion between May 31 and June 2, 2019.
The Seychelles Tourism Board’s (STB) participation in the three-day consumer event focused on reinforcing Seychelles as a leisure destination for group travellers.
The event, which brought together over 100 exhibitors including service-providing experts in leisure, travel and technologies under one roof, is viewed as the fundamental event in Reunion.
The ‘Senior Trade fair’ designed for group travellers – 50 and above – remains an opportunity for the STB to make its presence significant in increasing the number of tourism arrivals from the Reunion territory.
In their approach to the Reunion public, STB and Thomas Cook did not only share a co-branded stand to promote Seychelles as a holiday destination, the Reunion travel trade professional partner also proposed to all visitors special promotional offers for Seychelles. The features of the promotion custom-made a package specifically for this segment of travellers.
In addition, Thomas Cook collaborated with its destination management company in Seychelles, Mason’s Travel, offering 2 nights at Indian Ocean Lodge and 2 nights at Carana Beach Hotel in a draw held during the three-day stand. Mason’s Travel also offered other prizes such as excursions and transfers.
Speaking about the importance of STB’s participation in the ‘Senior Trade fair’, STB’s senior marketing executive based in Reunion, Bernadette Honore, mentioned the remarkable turnout which will provide increased visibility for Seychelles as a destination that can be explored by group travellers for leisure.
“Firming up our continued collaboration with Thomas Cook on this annual consumer trade fair highlighted the desire of Reunion travel trade professionals to grow this segment market to Seychelles. Reunion elderly population continue to be on the increase. Travelling is also one of their preferred hobbies. STB plans to continue working with this group of travellers for leisure ensuring Seychelles capture part of this business,” said Ms Honore.
The STB representative also noted the presence of important media houses such as Le Quotidien and Reunion Première at the Seychelles stand providing added visibility to the destination.
According to information gathered on an annual basis, 50 years and above are among one of the key potential travellers for leisure in Reunion, representing one quarter of Reunion population or around 62,000 people.