Air Seychelles and STB renew marketing agreement | 23 July 2019
Plans to kick start common marketing strategy for Tel Aviv
Air Seychelles and the Seychelles Tourism Board yesterday renewed their joint marketing agreement through the signing of a memorandum of understanding (MoU).
The agreement renewal reinforces their collaboration in promoting Seychelles as a destination to encourage more visitors to our shores.
The MoU was signed by the chief executive of STB, Sherin Francis, and Remco Althuis, chief executive of Air Seychelles.
According to both, the agreement covers long-term partnership between the two entities, including attendance and visibility at key tourism events such as trade shows and fairs, familiarisation visits, workshops, among others.
“This agreement renews our commitment to work together to market the destination in places where Air Seychelles currently flies. It will enable us to continue to work together in terms of marketing for places such as South Africa and India,” Mrs Francis stated.
“It is crucially important for Air Seychelles to continue to work with the Seychelles Tourism Board. We have been co-operating for a long time already in our various source markets,” Mr Althuis added.
At the moment, Air Seychelles only operates international flights to countries in the region notably Johannesburg, South Africa, Mauritius, Mumbai, India, Abu Dhabi, UAE and Madagascar on a seasonal basis.
Aside from collaborating in various promotional activities, Air Seychelles also provides STB with additional support through airline tickets for foreign media houses, travel agents and tour operators which the marketing body brings into the country.
Air Seychelles further provides some airline seats to STB’s sales and marketing officers to attend various marketing initiatives.
For this year, STB expects to work in closer partnership with the airline to promote Seychelles in Tel Aviv, Israel, where Air Seychelles will start flying to as from November 27, 2019.
Mrs Francis confirmed that STB has finalised its strategic plan for Tel Aviv which is in line with Air Seychelles’ own strategy for the Mediterranean city.
Their first event together will be held in October 2019 and will be targeted towards tour operators and travel agencies in Tel Aviv that will be invited to team up with local trade partners in Seychelles.
STB also plans on activating its digital marketing plan for consumers as well as bring in Israeli media and tour operators to experience Seychelles firsthand.
Mr Althuis noted that the “market take-up on our Tel Aviv flight looks promising” and the bookings have been going better than initially expected.
“This gives us a lot of confidence for the future,” Mr Althuis concluded.