New tourism magazine to hit the stands next month |20 August 2013

A new tourism magazine Sesel Sa! – the voice of Seychelles tourism – is soon to appear on the stands.
Produced by the Paradise Promotions team behind the popular lifestyle magazine Potpourri, in collaboration with the Seychelles Tourism Board (STB), the Sesel Sa! magazine will appear quarterly with a 10,000 print-run.

Sesel Sa! will be a magazine for the Seychelles tourism industry that will provide an informative and diverse insight into the latest news and events.
Carefully and creatively selected articles, editorials and features will cover a broad spectrum of Seychelles tourism-related topics to be published under one banner and communicated to the world.

 “Tourism is about filling the knowledge gap which is an important component of the visibility we are seeking as a destination and Sesel Sa! will be an invaluable tool to help us achieve that,” commented STB’s chief executive Sherin Naiken.

Predominantly aimed at overseas tourism partners as a tool to enable them to sell the islands more effectively, Sesel Sa! will be widely distributed at trade fairs, workshops and road shows and also via all the Seychelles tourism offices in the four corners of the world.

The online version of the magazine will provide a quick source of reference for tourism agents around the world to have the most up-to-date information at hand to help them book clients with ease. The PDF document will be in simple format for easy download and email and no bigger than 3MB.

Produced in an attractive A5 format, Sesel Sa! will contain informative editorials on the destination as well as articles covering its niche markets such as diving, sailing, fishing, etc and interviews with key tourism stakeholders on a rotational basis.

It will be the ideal medium for spreading up-to-date industry and aviation news and key messages from the STB and the local trade.
The high print-quality magazine will also provide valuable statistics and facts to help differentiate Seychelles from the competition.

“This is a ground-breaking promotional tool and its versatility will surely make a huge difference in raising the profile of Seychelles in the highly competitive, global tourism arena,” said Tourism and Culture Minister Alain St Ange.