‘Another world’ wins worldwide publicity |19 July 2008

Feedback to the Seychelles Tourism Board reveals that more partners in the trade are now wanting to use the brand with associated images both locally and internationally, which is providing the country with greatly increased publicity.

Details of many unique features of Seychelles are being circulated to tourists who want to explore the country’s 115 granite and coral islands scattered over a secluded corner of the Indian Ocean that has remained a sanctuary for some of the rarest species of flora and fauna on earth.

Seychelles’ dynamic new promotional initiative reflects its longstanding national pride in conservation.

Tourists travel so far to experience, first-hand, such rare features as the Vallée de Mai, which nurtures the legendary coco-de-mer and was once thought to be the original site of the biblical Garden of Eden.

The islands have received valuable coverage from the CNN television adverts, which lasted much longer than planned and from which much positive feedback has been received.

Much of the inspiration behind the whole campaign springs from the pristine, primitive nature of Seychelles’ environment, where almost half of a limited landmass has already been set aside as nature reserves and sanctuaries.

The Seychelles Islands…another world, along with the colourful new logo, are the embodiment of the concept that Seychelles remains one of the purest, most authentic and environmentally intact destinations on earth, offering an amazing diversity of holiday experiences, a lively culture and the warm welcome of a multi-ethnic society for whom harmony is a way of life. 

The concept of the brand should be owned by all Seychellois so that, together, we can show the world how unique our islands really are.

STB