Pillay R Group’s 100% pure fruit Ceres juices for a healthy Seychelles |25 November 2013

There have been alarming concerns here about the level of obesity in children and adults and it is for this reason that the ministries of health and education have been aggressively working on implementing strategic plans to encourage the consumption of healthy nutrition at schools and in society.

The Pillay R Group has always been complementing these efforts by regularly importing healthy 100% pure Ceres juices.

“Our main area of focus at present is to supply 100% pure fruit juices which have been approved by the authorities for schools’ tuck shops. Ceres is a 100% fruit juice that does not contain any added sugar or preservatives, making it the perfect drink for the whole family,” said D.V Sharma, manager – purchase (Global Sourcing) with Pillay R Group.

“Most of the juices available on the market contain a high degree of sugar ranging as high as 15 to 20 bricks and this can cause serious obesity and dental complications in the growing children.
 
The latest regulation in trade tax structure of exemption up to 20 bricks means that children are consuming juices with high level of sugar and less fruit and this is bound to increase obesity exponentially. As sugar is cheap, normally 100% pure juices are more expensive than juices with high sugar content.

“We are offering Ceres juices at amazing lower prices. However, to increase consumption of 100% pure juices and to make the products affordable, we might consider the fact that because there is no Value Added Tax (Vat) on imported fruit, therefore there should be no Vat on 100% pure juices,” added Mr Sharma.

To provide a boost to this novel cause, the Pillay R Group has been organising a series of customer education and free-tasting of 100% pure Ceres juices events at the Ramajayam retail outlets and has also launched a TV campaign to educate the population about the origin and the manufacturing process of 100% pure Ceres juices and Ceres valley. In addition, it is delivering Ceres juices to schools at no additional cost making it very convenient for children to drink at least one packet of Ceres juice every day.  

“We believe that if children and adults consume more Ceres juices even though they are marginally more expensive, the whole society will be healthier and we will not need to waste our hard-earned money on old age treatment,” noted Mr Sharma.

“The responses to these activities has been amazing and more people are shifting to consuming only 100% pure Ceres juices and customers are really excited,” Mr Sharma added.
The following are some of the comments from those who tasted the 100% Ceres juices:

“I am really concerned about my fitness and I only trust 100% pure fruit Ceres juices. Every morning, I must drink Ceres juices and it makes me feel wonderful in class,” said Elisa Lalande, a
Seychellois university student
“For a long sporting career, a healthy lifestyle with a balanced diet is a must. I would strongly recommend the younger generation, the entire sporting community to use more 100% pure Ceres juices,” said Georgie Cupidon, badminton player and twice former Sportsman of Year.

“Our body needs five portions of fruit, vegetables per day and one 250ml packet of 100% pure
Ceres juice is sufficient to fulfill one portion of our diet and I make sure my diet contains one packet of Ceres every day,” said P. Marengo, a teacher at Au Cap school.
“I want my children to live long and not suffer from diabetes or dental problems. So I ensure that every morning my children carry one packet of Ceres juice in Tiffin boxes,” said Regina, a housewife.

“My parents organised a birthday party for me and invited my entire class at International School and parents to attend. As most of parents were health conscious, they recommended that we offer only Ceres juices to their kids and they all liked the exotic 100% fruit juice Ceres combination of three exotic fruits – Whispers of summer, Secrets of the Valley, and Medley of Fruits. Everyone agreed that henceforth no party would be complete without consuming Ceres juices,” said Amelia.

“Even though there are lots of cheaper juices on the market as a moral responsibility and for the long life of the new generation, I always recommend children to consume 100% pure Ceres juices,” said Florence, a tuck shop operator at the Bel Eau school.

“We are organising our staff Christmas party and our organising committee has insisted that we only offer 100% pure fruit juices and we decided to go ahead with 1-litre packs of Ceres juices only,” said the manageress at PRG Palm residency.

“For healthy living everyone should use 100% pure Ceres juices with vitamins, minerals and should not go for juices which are watery, mixed with lots of sugar and additives and which will shorten your life,” said land transport commissioner Patrick André, a former national team footballer who also played for St Louis.  

The Ceres fruit juices, well known in more than 100 countries. Over the years, the Ceres valley has become synonymous around the world with the finest juice quality. The Ceres Beverage Company (TCBC) is a recognised pioneer in the production of fruit juice.

Ceres fruit juices are available in 1litre and 200ml tetra packs at all Ramajayam supermarkets, Raha supermarkets and all popular retail outlets on Mahé and Praslin at affordable prices.