Promoting Seychelles as a holiday destination |17 November 2014

New video wows guests at WTM

A new official destination video along with updated information brochures and a new website about Seychelles were launched during this year’s World Travel Market in London, United Kingdom by the Seychelles Tourism Board.

The new marketing materials were presented to tourism stakeholders and the press, along with some island-style Takamaka Bay cocktails, at the Seychelles’ WTM stand, according to a statement from the Ministry of Tourism and Culture.

According to ministry officials, the new marketing collaterals were welcomed by the UK trade and press, and said the Seychellois tourism operators appreciated the effort that had been put into creating attractive, modern, and user-friendly materials that responded to the demands of the trade and consumers.

Speaking at the launch, Tourism and Culture Minister Alain St Ange said the new video, with a duration of 8 minutes 50 seconds, explores Seychelles through fresh eyes.

“Today, Seychelles is one of the destinations that is most talked about on the tourism market, and the interest to travel to our islands is greater than ever before,” said Minister St Ange.

“We needed to match up that interest, that excitement out there, and to let people know who we are and what we have to offer.”
For her part, Seychelles Tourism Board (STB) chief executive Sherin Naiken said the new tools would help the STB and the local trade to better market the destination.

“The Seychelles tourism profile has changed a lot since the last video was done seven years ago. Today, the destination is more vibrant, more exciting, and we have introduced so much more activities for our travellers. All these have been well covered in the video, brochure, and website,” said Ms Naiken.

The professionally-shot video features the best of Seychelles scenery, holiday activities, nature and local culture, all set to a pleasantly beguiling Creole soundtrack.

Diving, para-sailing, zip-lining, fishing, sailing, beach weddings, eco-tourism, and golf are just some of the many activities featured in the video to demonstrate Seychelles’ versatility as the ideal destination for many different types of tourists.

STB has been hard at work with tourism operators and hotels in recent years to offer a greater range of activities for people travelling with children, adventure-seekers, nature-lovers and sports enthusiasts, and it seems their efforts have paid off.

The video also highlights the many varieties of fresh produce and fish available for the islands’ best chefs to whip up into the most mouth-watering dishes, waiting to be devoured after a long day on the beach.

“As for our new destination brochure, our brief was to create a smaller brochure that would be cheaper to produce and distribute, and which drills down to the needs of the consumer by providing useful information, maps, and important contact details,” said Minister St Ange.

The new website, which also has a more up-to-date look and feel, features tools to allow potential visitors a closer look at the destination, such as 360-degree virtual tours and interactive maps of all the accommodations, attractions and restaurants in Seychelles.