Seychelles tourism starts billboard campaigns in Johannesburg |14 September 2016

One of the billboards in Johannesburg

Known for its sandy beaches, turquoise blue seas and a weather pattern that has given it the tagline of the islands of perpetual summer, Seychelles has moved, since the last couple of years, to position its culture in its list of unique selling points.

This move brought the people of Seychelles to be at the centre of its tourism industry because without the people of the islands there could be no culture to be showcased.

South Africa remains a very important tourism source market for Seychelles with now five non-stop direct weekly flights between Johannesburg and the mid-ocean tropical islands. South African tour operators have been working more closely with the Seychelles Tourism Board and recently Holiday Factory launched a billboard in Johannesburg.

“This campaign is a joint promotion with Holiday Factory, one of the top tour operators, successfully promoting Seychelles to South Africans,” said Lena Hoareau, the Seychelles Tourism Board (STB) manager for South Africa based in Johannesburg. The Travel & Leisure 2016 World's Best Award named the Seychelles as its “Top Islands in Africa and the Middle East” only to confirm the position of these islands for the South African tourism trade.

Tourism and Culture Minister Alain St Ange joined STB chief executive Sherin Francis in applauding Mrs Hoareau and David Germain, the STB’s director for Africa and the Americas based in Cape Town, for working tirelessly at increasing the visibility of Seychelles in South Africa.