SBL launches first ‘Sip, Scratch and Win’ campaign |22 September 2025

The SBL team during the launch of the new promotion

SBL launches first ‘Sip, Scratch and Win’ campaign

By Kassey Govinden

Seychelles Breweries Limited has launched its new national consumer promotion, ‘Sip, Scratch & Win’ aimed at enhancing its consumers experience with its spirits portfolio.

This initiative marks the first-of-its-kind for Seychelles Breweries Limited (SBL), combining enjoyment, rewards, and togetherness in one unique campaign. The promotion invites consumers to participate by purchasing any participating premium spirit. They include the Johnny Walker collection (gold, blonde, green, black, double black), Tanqueray, Don Julio, Gordon and their Baileys.

(Disclaimer: Drink responsibly; Alcohol should not be sold to persons below 18 years)

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