Social media as a business innovation tool: How Seychellois businesses are thriving in the digital age |13 July 2026

Social media as a business innovation tool: How Seychellois businesses are thriving in the digital age

Compiled by Sunny Esparon

Business innovation is no longer limited to developing new products or investing in expensive technologies. Today, one of the most powerful innovations available to businesses is the effective use of social media. Platforms such as Facebook, Instagram, TikTok and LinkedIn have transformed how businesses communicate with customers, advertise their products and build lasting relationships.

For Seychelles, where tourism, hospitality and small enterprises play a significant role in the economy, social media has become an essential business tool rather than simply a platform for entertainment. Whether promoting a beachfront guesthouse, showcasing handcrafted products or advertising the daily menu of a local restaurant, businesses are increasingly using digital platforms to reach both local consumers and international visitors.

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