Airtel marks start of 10th year anniversary |12 December 2007
In just one year of operation, Airtel had registered over 2,300 customers. The mobile market has progressively grown and today we can confidently boast of having captured 54% of the mobile market.
The launch of Airtel services broke the telecommunications monopoly and brought about major changes in the way this particular industry as a whole was perceived. It opened the market to competition and took it from a supply driven market where mobile services in particular was considered as a luxury and available to only a few, to becoming a consumer driven market. Overnight expectations for quality service became the driving force pushing the operators to upgrade their service levels and evaluate their
Much of Airtel’s success is attributed to its dynamism, innovativeness and a need for being at par with the rest of the world on the technological highway. As a result, apart from reducing tariffs and making mobiles affordable, we strive to stay abreast with consumer trends internationally and deliver them locally.
Airtel was the first to introduce the concept of 24-hour Customer Service, Prepaid cards & vouchers, value added services such as SMS, Ringtones, logos, chat, data fax services and for the corporate Customers a Virtual PABX solution or Business Group Services.
These services were supported by a top of the line Ericsson switch and 27 BTS sites on Mahé, Praslin and La Digue back in 1998. Eight years later, keeping up with the technological evolution, Airtel has installed a new 2G/EDGE/3G HSDPA enabled network and with additional sites extending coverage on remote islands like Coetivy. In addition, Airtel has replaced its original fixed line switch with a feature packed Ericsson AXE 10 which supports new applications such as Call Conferencing, call completion service, multiple subscriber number & a host of other services.
Airtel has received tremendous support from customers in the Telecommunications industry from consumers, organizations and the government over the years.
We invite you to join us in celebrating our 10 year milestone with Airtel’s 25% extra talktime on every second recharge. Plus every time you recharge with an Airtel Prepaid coupon, you automatically enter yourself into the daily draw to win a Sunday Lunch voucher for two at Labriz Silhouette.
Airtel is also slashing the price on its MMS services and customers can send and receive pictures, songs or videos for as little as 30 cents per message!
For postpaid customers, the Airtel Advantage Plan promises huge savings on your monthly bill. With local calling rates as low as 46 cents per minute or International calls at only SR4.50 per minute and 50 free minutes per month, you are guaranteed to be saving more this Christmas. That’s not all, until 31st December Airtel will also give you a free gift hamper when you subscribe.
The 10th year promises a host of new services which are sure winners!
Airtel takes this opportunity to wish everyone a Merry Christmas and a very Prosperous 2008.
Contributed